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Just one thing… Baby&Me News

IMAGINE IF WE ALL DID “JUST ONE THING” FOR THOSE CHILDREN LIVING IN POVERTY – WHAT A DIFFERENCE WE COULD MAKE!

Just one thing: could you make a difference?

From time to time we can all feel a bit fed up with the way things are. Life as a mum is incredibly rewarding, but there are days when the house is a mess, the battle to get the weekly shop is about to commence and another nappy needs changing when you may wonder how appreciated you are and how much of a difference you are making…. read more

Press Release: Just one thing

IMAGINE IF WE ALL DID “JUST ONE THING” FOR THOSE CHILDREN LIVING IN POVERTY – WHAT A DIFFERENCE WE COULD MAKE!

• www.beyondtheschoolrun.com and Kids Company join forces to launch ‘Just One Thing’ initiative
• Laura Bailey, model and writer supports ‘Just one thing’ campaign

Beyondtheschoolrun.com and Kids Company (www.kidsco.org.uk) are inviting you to be part of “Just one thing” – a new initiative launching February 2013.  It’s simple: we’re asking parents to offer just one thing to help those children suffering from neglect, abuse and deprivation in the UK… read more

IMAGINE IF WE ALL DID “JUST ONE THING” FOR THOSE CHILDREN LIVING IN POVERTY – WHAT A DIFFERENCE WE COULD MAKE!

• www.beyondtheschoolrun.com and Kids Company join forces to launch ‘Just One Thing’ initiative
• Laura Bailey, model and writer supports ‘Just one thing’ campaign

Beyondtheschoolrun.com and Kids Company (www.kidsco.org.uk) are inviting you to be part of “Just one thing” – a new initiative launching February 2013.  It’s simple: we’re asking parents to offer just one thing to help those children suffering from neglect, abuse and deprivation in the UK, whether that’s a skill, a gift, an idea or time.

If every parent offered just one thing, the combined impact could make all the difference.  Not only that – if you are looking for an opportunity to return to the wider world following those all-consuming early years of parenting  - then this may just be the step you are looking for.

So here’s the issue.   There are staggering 3.6 million children living in poverty in the UK. 1.6 million of whom live in extreme poverty.  These exceptionally vulnerable children not only negotiate significant challenges in their family homes, they also face immense threat within their neighbourhoods.  The positive news is that Kids Company has proven children CAN be helped and nurtured to find their true talents and aspire to achieve.  So let’s use our talents, passions and skills to start to make a difference – it may be as little as just one thing!

And this is how it works.  Just log on to www.beyondtheschoolrun.com/just-one-thing and enter your pledge of help.  There will be a list of ideas and suggestions on the website should you need it.  You may be:

• A budding artist and can create a painting for a child’s bedroom
• A trained lawyer and can offer  your time to help a child in trouble
• An employee of an organization that could offer training for mothers or young people
• An entrepreneur who may come up with an idea which may help address the issues associated with UK poverty

So why not grab a coffee after school drop off and take a moment to ponder your talents or if you find inspiration in a group why not gather a few mums at the school gates and start a discussion?   Whatever you can offer, we will endeavor to turn your ‘Just One Thing’ pledge into reality.  Over the course of a year we hope to see hundreds of Kids Company children helped by parents from across the UK.

Laura Bailey, model, writer & cultural ambassador for the British Fashion Council “The ‘Just one thing’ campaign created by Kids Company and www.beyondtheschoolrun.com is a truly inspired concept.  As a mother and passionate supporter of Kids Company, I love the idea that as parents we can come together to use our skills, creativity & compassion to make a difference to the lives of those children who are in such need of our help right now.   The combined impact of each of our offerings, however big or small, really could make all the difference!”  

Camila Batmanghelidjh, founder of Kids Company says; ‘”Often, people think what they have to offer is too insignificant, and will not transform damaged lives.  What they don’t realise is that, in the exchange of kindness, something big and beautiful happens. A child who has lost dignity will regain it in the knowledge that you cared. Give yourself a gift – be transformative!” 

Louise Webster, Founder of Beyondtheschoolrun.com says; “The ‘Just One Thing’ campaign is about recognizing that there is a large part of society – parents – who have a range of skills and talents that when utilized could collectively make a difference to theirs and the lives of others.  I think this is an opportunity for parents to show what they are made of and together face the huge issue of poverty affecting so many families and children across the UK.  I believe if we each do one thing, however small, we can make a significant difference.”

ends

For further information please contact:
Louise Webster
Beyondtheschoolrun.com
T: 07979 241 458
F: beyondtheschoolrun.com
T: @beyondtsr

Notes to editors

ABOUT KIDSCO & BEYONDTHESCHOOLRUN.COM

About Kids Company (www.kidsco.org.uk)
Reg Charity No. 1068298 Kids Company was founded by Camila Batmanghelidjh in 1996 and provides practical, emotional and educational support to vulnerable children. Their services reach 36,000 children and intensively support 18,000 of these across London, including the most deprived and at risk whose parents are unable to care for them due to their own practical and emotional challenges.

About Beyondtheschoolrun (www.beyondtheschoolrun.com)
Launched in March 2012, www.beyondtheschoolrun.com has been created by Louise Webster to utilize and showcase the wisdom and talent of those parents who no longer fit into the conventional working hours.  In the short period since launch the enterprise has attracted over 22,000 page views in the first 6 months, attention across the globe as well as an invitation to discuss the concept at No 10 Downing Street.  Louise Webster is a mother of two and a specialist in the kids and parents industries having previously set up Rare Communications, a niche PR agency.

Parents have more access to broadcasters and content makers than ever before. What have parents got to say, and are we listening?

Hosted by the Mumsnet favourite lustee, Ben Faulks (I can say that, I’m his producer on Mr Bloom – he’ll punch me later) the session was a robust panel discussion about the influence of parents in children’s content.

The world of social media is changing radically – it’s different to how it was a year ago – and will be different in another year. So how important is it? Barry Ryan from the Market Research Society offered the thought that it tells us something, it’s a place to start, like a focus group – to glean ideas that perhaps that you haven’t thought of. But as a basis for clear evidence and decision-making? It should not be forgotten that those on social media are just a percentage of the overall population, and the methods of being able to measure anything more than mere trends or interests are in its infancy.

Social media communication about CBeebies has been about content for parents, with parents explained Rachel Bardill – Interactive Exec at CBeebies – where there is a direct conversation between parents and the grown-ups behind the scenes of the channel. And there’s a strategy to invest more time in doing more in the future. The recent re-launch of the CBeebies website has been a win for the channel in that it HASN’T been talked about derogatively by the parents online. There was an active consideration to listen to parents before the re-design/launch which is why the website hasn’t changed too much too quickly!

In social media everyone is broadcasting, whether they are consciously aware of it or not, but those individuals are effectively just voices with an online megaphone – and just because it’s heard/read/tweeted, doesn’t mean it’s the opinion of the majority. Social media users are male skewed and the largest group are 24-44yr olds.

But to shut parents out would be detrimental in many ways. Social media provides a platform for them to be collectively heard and the more we hear that the better our content is likely to be. This was the voice of Louise Webster, the creator of www.beyondtheschoolrun.com – set up just 3 months ago (and already racking up 20,000 page views), with the aim of helping parents re-discover themselves beyond the early years of parenting. With endorsements aplenty and an invitation to debate exactly this topic at 10 Downing Street, it seeks to harness “Mum-power”.m-power”.

Work it out

As the new school term ploughs on, so millions of mothers trudge home to clear up breakfast and put a wash on, feeling ever more isolated from the grown-up world of work. Recognising that many stay-at-home mothers find it impossible to… read more

BeyondTheSchoolRun.com Inspires & Motivates Parents

Do you love being a parent but you feel that you have more to give? If so, Beyondtheschoolrun.com (BTSR) is a new website that offers you inspiration to either use your existing skills to find a new direction, or finding something completely new that you can get your teeth into. Read more ]]> http://www.beyondtheschoolrun.com/press/gold-private-equity/feed/ 0 http://www.beyondtheschoolrun.com/press/springwise-com/ http://www.beyondtheschoolrun.com/press/springwise-com/#comments Tue, 27 Mar 2012 20:27:25 +0000 Takkall http://www.beyondtheschoolrun.com/?p=469

Online portal for parents focuses on work opportunities during school hours

UK-based Beyond the School Run is a brand-new portal for parents seeking new career or volunteer opportunities during school hours.

We’ve seen several efforts over the years aimed at helping parents connect — or reconnect — with the working world… read more

Beyond the school run

by Weekly Wrinkle – Wisdom for women in just a few lines
If you’re still dealing with school age children but are looking for something more than just the school run, we’ve found a great new online destination for you… read more ]]> http://www.beyondtheschoolrun.com/press/weekly-wrinkle-wisdom-for-women-in-just-a-few-lines/feed/ 0 http://www.beyondtheschoolrun.com/blog/top-10-motivational-speeches/ http://www.beyondtheschoolrun.com/blog/top-10-motivational-speeches/#comments Tue, 27 Mar 2012 20:01:10 +0000 Takkall http://www.beyondtheschoolrun.com/?p=460 http://www.stylist.co.uk/stylist-network/sophie-cornish/top-10-motivational-speeches#image-rotator-2